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Menswear brand Mizzen+Main today launched its first-ever television commercial featuring five-time Major Champion Phil Mickelson.  The commercial features Phil sporting the Mizzen+Main Kennedy style shirt while showcasing his dance moves as he tries to dodge golf balls on a driving range, showing just one more way to wear the brand’s performance dress shirts on and off the green.

 “I think that if I’m able to perform in this shirt, anybody should be able to perform in this shirt and it was a challenge for me to get these moves down, but not because of the shirt that I was wearing, but because I lack the skill, but it was fun to take me out of my comfort zone,” said Mickelson. 

 You can see the commercial below or check out the dedicated website at MoveLikePhil.com.  

 Mizzen+Main announced a long-term partnership with Mickelson back in May after the World Golf Hall of Famer caused a stir by wearing their dress shirt during a practice round at The Masters.  The partnership makes him an official Brand Ambassador of Mizzen+Main, along with an equity holder in the company. 

 In June, the brand launched a new Mizzen+Main logo collection available on MizzenandMain.com and at Mizzen+Main pop-up retail locations.  The collection includes a variety of shirts that feature Mickelson’s signature jump logo embroidered on four existing Mizzen+Main styles, including the Kennedy, the Buchanan, the Stockton, and the Nelson. All shirts are constructed with the brand’s notable moisture wicking, wrinkle free, and four way stretch fabrics, showcasing how these shirts can be worn on or off the green. 

 You can see the Phil Mickelson logo collection on MizzenandMain.com HERE

(SAN DIEGO, CA., June 20, 2018)  — Generation NEXT Franchise Brands, Inc. (OTCBB: VEND) announced today that its flagship subsidiary, Reis & Irvy’s, has inked a deal with five-time major championship golfer and World Golf Hall of Famer, Phil Mickelson, and his career-long business manager and business partner, Steve Loy, for 30 new Reis & Irvy’s locations to be installed throughout San Diego County (where Phil is a native and resides with his family).

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.   

Phil Mickelson and Steve Loy continue to expand upon their business portfolio with the investment in Reis & Irvy’s that is challenging the status quo in food retail by catering to this generation’s expectations of immersive, entertaining and on-demand shopping experiences.  “We have seen the development of Reis and Irvy’s over the last eight months and became intrigued with the advancement and benefits of robotics which enhance the delivery of quality products to the consumer while reducing overhead cost,” said Steve Loy.    

“I’m absolutely thrilled to be part of such transformative industry change,” said Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Describing “the new arms race in retail,” John Bird of Forbes wrote that “unattended retail storefronts” — with their speed, flexibility and improved customer experience — are the future of retail. Brands like McDonald’s are successfully innovating their customer experience and “it will change forever the landscape” of casual dining, with “Gen-Xers, millennials, and successive generations already used to a computer interface for making most of their daily choices.”

With over $130 million in franchise and licensing contracts, Generation NEXT Franchise Brands, Inc. is leading the way with frozen desserts, fully autonomous robotic delivery, visual and audio entertainment, and a unique retail experience.

(June 7, 2018) — After announcing a partnership with Phil Mickelson back in May, Mizzen+Main has launched its new Phil Mickelson logo collection. The collection features a variety of shirts, which feature Lefty’s signature “jump” logo from his iconic pose after his 2004 Masters victory, embroidered on the cuff of four existing Mizzen+Main styles, including the Kennedy, the Buchanan, the Stockton, and the Nelson. All shirts are constructed with the brand’s notable moisture wicking, wrinkle free, and four way stretch fabrics, showcasing how these shirts can be worn on or off the green.

 You can read more about Lefty’s Partnership with the performance menswear line HERE.

 The shirts, which can be found at mizzenandmain.com and at Mizzen+Main pop-up locations in Atlanta and Fort Worth.

(MAY 23, 2018) — Phil Mickelson is once again featured in the ESPN World Fame 100, which ranks the biggest names in sports. This is the third annual ESPN World Fame 100, and Phil has been featured all three times. He is No. 10 in this year’s issue, while ranking No. 5 in 2017 and No. 13 in 2016.

 This is just another accomplishment for Phil in 2018, as he’s had quite the run since the New Year. Lefty got hot in the new season, finishing T5 in the Waste Management Phoenix Open, T2 in the AT&T Pebble Beach Pro-Am, T6 in the Genesis Open, and capped it off by winning the WGC-Mexico Championship in a thrilling playoff. On top of his impressive victory, Phil ranks third on Tour this season in par breakers. He’s broken par on 26.91% of his holes played.

 Phil’s win at the WGC-Mexico Championship was his 43rd on the PGA Tour, and has his sights set on competing on the U.S. Ryder Cup team for the 12th consecutive time. That’s not all Phil wants to accomplish. He’s looking to complete the career Grand Slam at the U.S. Open as well as 50 PGA Tour victories.

Dallas, Texas, (May 10, 2018) — Transformative menswear brand Mizzen+Main announces a new partnership with one of the most renowned golfers and professional athletes of all time, Phil Mickelson. The five-time major champion has signed on as an official Brand Ambassador of the hyper growth, performance menswear line that has transformed an industry with its “best damn dress shirt.”

 The long-term partnership makes Mickelson an equity holder in the company, joining Houston’s JJ Watt as a major partner in Mizzen+Main.

 “I was waiting to find the perfect apparel partner that allowed me to move from the board room to the golf course. Mizzen+Main’s performance dress shirts enable me to do that. A big part of why I’m so thrilled to partner with them is I know all my endorsement partners and the thousands of professionals that work at those companies will love this shirt for their day to day too. These dress shirts not only look incredible but are so comfortable and versatile I can actually play golf in them. It’s remarkable to have a dress shirt I can wear from a meeting to the course. The game has changed,” remarked Mickelson.

 Mickelson made waves in the sports world after wearing Mizzen+Main in a practice round with Tiger Woods at Augusta in April this year. His record as one of the best golfers of all time who represents several of the world’s greatest companies, along with being a maverick who charts his own path makes him a perfect fit for the brand.

 “I started Mizzen+Main six years ago to make a dress shirt that performed at the same level as athletic apparel. Partnering with Phil is an extraordinary opportunity as one of the most renowned global athletes puts our product to the test on the course in a fun and unique way. We’re thrilled to have Lefty lead the way in the years ahead,” said Mizzen+Main Founder and CEO Kevin Lavelle.

 As Brand Ambassador, Mickelson will wear Mizzen+Main’s performance fabric dress shirts regularly in tournament play, kicking off this week at the Players Championship®.