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(SAN DIEGO, CA., June 20, 2018)  — Generation NEXT Franchise Brands, Inc. (OTCBB: VEND) announced today that its flagship subsidiary, Reis & Irvy’s, has inked a deal with five-time major championship golfer and World Golf Hall of Famer, Phil Mickelson, and his career-long business manager and business partner, Steve Loy, for 30 new Reis & Irvy’s locations to be installed throughout San Diego County (where Phil is a native and resides with his family).

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.   

Phil Mickelson and Steve Loy continue to expand upon their business portfolio with the investment in Reis & Irvy’s that is challenging the status quo in food retail by catering to this generation’s expectations of immersive, entertaining and on-demand shopping experiences.  “We have seen the development of Reis and Irvy’s over the last eight months and became intrigued with the advancement and benefits of robotics which enhance the delivery of quality products to the consumer while reducing overhead cost,” said Steve Loy.    

“I’m absolutely thrilled to be part of such transformative industry change,” said Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Describing “the new arms race in retail,” John Bird of Forbes wrote that “unattended retail storefronts” — with their speed, flexibility and improved customer experience — are the future of retail. Brands like McDonald’s are successfully innovating their customer experience and “it will change forever the landscape” of casual dining, with “Gen-Xers, millennials, and successive generations already used to a computer interface for making most of their daily choices.”

With over $130 million in franchise and licensing contracts, Generation NEXT Franchise Brands, Inc. is leading the way with frozen desserts, fully autonomous robotic delivery, visual and audio entertainment, and a unique retail experience.

(June 7, 2018) — After announcing a partnership with Phil Mickelson back in May, Mizzen+Main has launched its new Phil Mickelson logo collection. The collection features a variety of shirts, which feature Lefty’s signature “jump” logo from his iconic pose after his 2004 Masters victory, embroidered on the cuff of four existing Mizzen+Main styles, including the Kennedy, the Buchanan, the Stockton, and the Nelson. All shirts are constructed with the brand’s notable moisture wicking, wrinkle free, and four way stretch fabrics, showcasing how these shirts can be worn on or off the green.

 You can read more about Lefty’s Partnership with the performance menswear line HERE.

 The shirts, which can be found at and at Mizzen+Main pop-up locations in Atlanta and Fort Worth.

(MAY 23, 2018) — Phil Mickelson is once again featured in the ESPN World Fame 100, which ranks the biggest names in sports. This is the third annual ESPN World Fame 100, and Phil has been featured all three times. He is No. 10 in this year’s issue, while ranking No. 5 in 2017 and No. 13 in 2016.

 This is just another accomplishment for Phil in 2018, as he’s had quite the run since the New Year. Lefty got hot in the new season, finishing T5 in the Waste Management Phoenix Open, T2 in the AT&T Pebble Beach Pro-Am, T6 in the Genesis Open, and capped it off by winning the WGC-Mexico Championship in a thrilling playoff. On top of his impressive victory, Phil ranks third on Tour this season in par breakers. He’s broken par on 26.91% of his holes played.

 Phil’s win at the WGC-Mexico Championship was his 43rd on the PGA Tour, and has his sights set on competing on the U.S. Ryder Cup team for the 12th consecutive time. That’s not all Phil wants to accomplish. He’s looking to complete the career Grand Slam at the U.S. Open as well as 50 PGA Tour victories.

Dallas, Texas, (May 10, 2018) — Transformative menswear brand Mizzen+Main announces a new partnership with one of the most renowned golfers and professional athletes of all time, Phil Mickelson. The five-time major champion has signed on as an official Brand Ambassador of the hyper growth, performance menswear line that has transformed an industry with its “best damn dress shirt.”

 The long-term partnership makes Mickelson an equity holder in the company, joining Houston’s JJ Watt as a major partner in Mizzen+Main.

 “I was waiting to find the perfect apparel partner that allowed me to move from the board room to the golf course. Mizzen+Main’s performance dress shirts enable me to do that. A big part of why I’m so thrilled to partner with them is I know all my endorsement partners and the thousands of professionals that work at those companies will love this shirt for their day to day too. These dress shirts not only look incredible but are so comfortable and versatile I can actually play golf in them. It’s remarkable to have a dress shirt I can wear from a meeting to the course. The game has changed,” remarked Mickelson.

 Mickelson made waves in the sports world after wearing Mizzen+Main in a practice round with Tiger Woods at Augusta in April this year. His record as one of the best golfers of all time who represents several of the world’s greatest companies, along with being a maverick who charts his own path makes him a perfect fit for the brand.

 “I started Mizzen+Main six years ago to make a dress shirt that performed at the same level as athletic apparel. Partnering with Phil is an extraordinary opportunity as one of the most renowned global athletes puts our product to the test on the course in a fun and unique way. We’re thrilled to have Lefty lead the way in the years ahead,” said Mizzen+Main Founder and CEO Kevin Lavelle.

 As Brand Ambassador, Mickelson will wear Mizzen+Main’s performance fabric dress shirts regularly in tournament play, kicking off this week at the Players Championship®.

Mexico City, Mexico (March 5, 2018) — The drought is over as Phil Mickelson closed a 5-under 66 and won an eventual playoff against Justin Thomas Sunday to win the 2018 WGC-Mexico Championship. This was Phil’s first win since the 2013 Open Championship – a stretch of 101 tournaments. 

 Phil’s victory was met with loud cheers, and he was just excited as the fans in attendance. “I can’t put into words how much this means to me,” he said. “I knew it was going to be soon — I’ve been playing too well for it not to be. But you just never know until it happens.” One thing is for certain: there was never a loss of confidence for Phil.

 Phil was at odds after Justin Thomas’ shot to the 18th from 119 yards out. Thomas’ ball fell in front of the pin and spun into the hole for an eagle and a 64, but Phil would respond. Lefty answered with a two-putt birdie on the par-5 15th and 20-foot birdie on the 16th, tying Thomas.

 Tyrell Hatton was in the final group with Mickelson, but missed a par putt for a 67 and fell out of a playoff. The sudden-death playoff would come down to Mickelson and Thomas: two players separated by 23 years of age. Thomas went long with a gap wedge to the par-3 17th and chipped to 10 feet short of the hole. Mickelson hit the green, narrowly missed the birdie putt and walked off a winner — finally — when Thomas missed his putt. 

 Mickelson, now with 43 victories on the PGA TOUR and 46 around the world, made good on his pledge earlier this year that more victories were in store for him. He has four consecutive top 10s for the first time since 2005. That also was the last time he had won in a playoff.

 This was Mickelson’s third World Golf Championships title and, just a month after being on the verge of falling out of the top 50 in the world for the first time in two decades, moves to No. 18 in the world. He also moved to No. 4 in Ryder Cup points. The Ryder Cup is important to Phil as one of his goals is to be on the team for the 12th consecutive time. The focus also remains on the Masters and earning a fourth green jacket.

 “I don’t think this is the peak,” Phil said. “I think I’m going to continue to get better.”