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(September 5, 2018) — Phil Mickelson has been selected to represent the United States in the Ryder Cup beginning later this month. After being picked by captain Jim Furyk, Lefty will now hold the record for most Ryder Cup appearances with 12. He previously shared the record with Nick Faldo.

 The 48 year old has played every edition of the event since making his debut in 1995. He will also tie Nick Faldo for the most matches played at the Ryder Cup when he plays his first match at Le Golf National, playing his 46th match.

 Along earning spots on 12 consecutive Ryder Cup teams, Mickelson has also represented the United States in 13 consecutive time in the Presidents Cup, both American records.

 Phil wasted no time celebrating his selection with an epic tweet. 

There is great importance on this year’s Ryder Cup as it may be Phil’s last opportunity to win on foreign soil. 

 “This is mostly likely my last chance to go over to Europe and to be a part of a winning U.S. team in Europe,” said Phil. “We haven’t done that in 25 years, it feels great to be a part of this team and serve this team in any way I can.”

 It safe to say Lefty is looking forward to this opportunity.

 

(August 22, 2018) — The head-to-head showdown between Phil Mickelson and Tiger Woods is official and will be held at the Shadow Creek in Las Vegas over Thanksgiving. The winner of the highly-anticipated 18-hole duel between the two legends will walk away with a prize of $9 million.

 ‘The Match’ was made official on Tiger’s Twitter on the same day Phil Mickelson joined Twitter — in lefty fashion. Phil and Tiger engaged in some friendly trash talk after the announcement, which you can see HERE.

 Phil says the format will be match play, but details are still being worked out. The Match is going to be a special event and Phil knows the importance. “It’s an opportunity for us to bring golf to the masses in prime time during a period where we don’t have much going on in the world of golf,” Mickelson said. “It’s a way to show a side you don’t normally see by having us miked up to hear some of the interaction between us.”

As if this historic event couldn’t get any better, both Phil and Tiger will be mic’d throughout.

 For additional trash talk leading up to the match, keep an eye on Lefty’sTwitter.

What a day for social media as Phil Mickelson has finally joined Twitter — in very comedic fashion. Lefty signed up earlier today, and introduced himself with some humor. You can see how Phil said hello to the Twitter world below. From this tweet alone, Phil’s presence on Twitter is going to be a fun ride. He already has it down.

 

 

It’s great to have the winner of 43 PGA Tour titles on Twitter after being absent for so long. Lefty even knew it was time to join. “I’ve stayed off of social media, but after looking at it there is so much more good that far outweighs the bad,” Mickelson said.

 Phil’s instantly gained popularity and his fans were ecstatic to see him join. Expectedly, most responses contained a GIF of Phil dancing from his Mizzen+Main commercial

 Be sure to join Phil on his Twitter journey and follow him HERE.

Menswear brand Mizzen+Main today launched its first-ever television commercial featuring five-time Major Champion Phil Mickelson.  The commercial features Phil sporting the Mizzen+Main Kennedy style shirt while showcasing his dance moves as he tries to dodge golf balls on a driving range, showing just one more way to wear the brand’s performance dress shirts on and off the green.

 “I think that if I’m able to perform in this shirt, anybody should be able to perform in this shirt and it was a challenge for me to get these moves down, but not because of the shirt that I was wearing, but because I lack the skill, but it was fun to take me out of my comfort zone,” said Mickelson. 

 You can see the commercial below or check out the dedicated website at MoveLikePhil.com.  

 Mizzen+Main announced a long-term partnership with Mickelson back in May after the World Golf Hall of Famer caused a stir by wearing their dress shirt during a practice round at The Masters.  The partnership makes him an official Brand Ambassador of Mizzen+Main, along with an equity holder in the company. 

 In June, the brand launched a new Mizzen+Main logo collection available on MizzenandMain.com and at Mizzen+Main pop-up retail locations.  The collection includes a variety of shirts that feature Mickelson’s signature jump logo embroidered on four existing Mizzen+Main styles, including the Kennedy, the Buchanan, the Stockton, and the Nelson. All shirts are constructed with the brand’s notable moisture wicking, wrinkle free, and four way stretch fabrics, showcasing how these shirts can be worn on or off the green. 

 You can see the Phil Mickelson logo collection on MizzenandMain.com HERE

(SAN DIEGO, CA., June 20, 2018)  — Generation NEXT Franchise Brands, Inc. (OTCBB: VEND) announced today that its flagship subsidiary, Reis & Irvy’s, has inked a deal with five-time major championship golfer and World Golf Hall of Famer, Phil Mickelson, and his career-long business manager and business partner, Steve Loy, for 30 new Reis & Irvy’s locations to be installed throughout San Diego County (where Phil is a native and resides with his family).

Reis & Irvy’s-branded signature robot characters of the same name can dispense servings of frozen yogurt, ice cream, gelatos and sorbet topped with a selection of six delicious toppings in under 60 seconds. With self-checkout touch screen ordering and payment options, video animation, music and delicious frozen dessert provided exclusively by Dannon, robot vendors meet consumer demand for convenience, entertainment and a superior quality product.   

Phil Mickelson and Steve Loy continue to expand upon their business portfolio with the investment in Reis & Irvy’s that is challenging the status quo in food retail by catering to this generation’s expectations of immersive, entertaining and on-demand shopping experiences.  “We have seen the development of Reis and Irvy’s over the last eight months and became intrigued with the advancement and benefits of robotics which enhance the delivery of quality products to the consumer while reducing overhead cost,” said Steve Loy.    

“I’m absolutely thrilled to be part of such transformative industry change,” said Mickelson. “I’ve pushed boundaries my whole career and that mindset carries over into the business world. The energy and passion from the Generation NEXT team to both deliver a quality product and disrupt food retail is exciting.”

Describing “the new arms race in retail,” John Bird of Forbes wrote that “unattended retail storefronts” — with their speed, flexibility and improved customer experience — are the future of retail. Brands like McDonald’s are successfully innovating their customer experience and “it will change forever the landscape” of casual dining, with “Gen-Xers, millennials, and successive generations already used to a computer interface for making most of their daily choices.”

With over $130 million in franchise and licensing contracts, Generation NEXT Franchise Brands, Inc. is leading the way with frozen desserts, fully autonomous robotic delivery, visual and audio entertainment, and a unique retail experience.